Puma and ALIFE present the second drop of the SS16 collection

Recently established, the partnership between Puma and Alife has already gained space and importance in the streetwear scene.

For the second delivery of the SS16 collection, the partnership presents items inspired by the old Downtown New York, a place that, around the 1970s, used to be an extremely dangerous crime zone in the city. The area, which today is one of the biggest tourist attractions in the world, once featured flyers containing the message "Welcome to the City of Fear," warning travelers about the dangers of the location.
ALIFE incorporated such flyers into some pieces of its new collection, bringing graphics that allude to this dangerous phase of NYC.

The line features the Olympic Track Savannah jacket, the Olympic Running t-shirt, and two models of sneakers, namely the R698 and the Blaze of Glory, with uppers in gray.
Previous collections between Puma x ALIFE were sold in Brazil, but we still do not have more information about the arrival of this line here.
Stay tuned for more information.