Recayd Mob and ÀLG release a groundbreaking collaboration.

A Recayd Mob currently represents the biggest icon of Brazilian trap, hitting one after another and forming ever larger moshes at their shows. Today, just a few days after performing alongside Mano Brown, the group officially announces their first collaboration with ÀLG - the sister brand of À La Garçonne. 

Anyone who attended any of the group's recent shows probably noticed that some members were already wearing pieces from the collection. The orange sweatshirts and the t-shirts with the Recayd logo printed on the back did not go unnoticed. Although this partnership is unprecedented, the collective's relationship with fashion is not new. In the songs, a mix of street style with high-fashion brands permeates the verses and shows a bit of each member's background. Meanwhile, Dfideliz, Derek, and the NANA twins (the first to record a song under the Recayd Mob label) walked the debut of ÀLG on the runways. More than just notable appearances, the presentations indicated that something bigger was to come. 

The collaboration arose from the constant search for people who give life to ÀLG's creations. "Unity is strength is not just a catchphrase for us. We take our partners very seriously," says Caio Predella, head of New Business for the brand. "It’s no secret that fashion and music go hand in hand, and we find in them the attitude and style that represent us at this moment.".

The entire creative process was done with the ÀLG team together with Recayd Mob. Spike, who studied fashion and is now fully devoted to the collective, is the main name behind the aesthetic of the collection.

It is a special moment that marks the meeting of an underground group with a brand that has a background in fashion. It is a harmonious dialogue between both parties and points to the current phase of Recayd and ÀLG. It was super important to be able to work on the design of the pieces and now to wear them in our shows.

- Lucas Spike, musical producer of Recayd Mob

The Recayd x ÀLG collaboration includes sweatshirts, t-shirts, and socks made in a color palette featuring green, orange, and purple along with sober tones like black and white. The graphics reference the beginning of the group, while also showing its maturation.

In addition to being a collective of rappers, beatmakers, and creatives, Recayd Mob now symbolizes another victory for the peripheries. The unpretentious idea of 'recair' in public spaces has taken a completely different turn over the years and has ceased to be just a characteristic image to become a legitimate icon and a lifestyle. The group's achievements are clear, and its members make a point of expressing how they feel about all of this. The messages are inspirational, written in a tone of those who have gone further than they could have imagined. But we, who look from the outside, know that there is still much more to come. 

https://www.youtube.com/watch?v=bjfSl9lwHfI&feature=youtu.be

The collection will be available starting Thursday (04/04) at 10 AM, at the ÀLG store located at rua Cristiano Viana, 114. For those looking to buy online, the items will soon be available on Farfetch.

Direction: NOTTHESAMO
Film/Photography: Pedrita Junckes
Executive Production: Bruno L.
Style: Nicollas B.
Photography Assistant: Mariza Fonseca