Reebok announces unprecedented collaboration with Maison Margiela for 2021

Oct 22, 2020

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A Reebok and the French haute couture house Maison Margiela announce an unprecedented collaboration for next year.

With the goal of pushing boundaries through innovative artisanal techniques, the collaboration unites the timeless heritage of the brand with the vision of Italian designer John Galliano and the unique design of French fashion.

One of the first items in the collection, the Tabi Instapump Fury, made its debut in January of this year during the spring/summer 2020 runway show in Paris.

The model features a design inspired by the human connection to the cyber-industrial revolution, and has a toebox divided in two, referencing the Tabi, the signature shoe of the Maison, along with Reebok's exclusive Pump technology.

The model will be exclusively available at Maison Margiela Crosby Street Concept Store in New York and on Reebok.com starting September 2021. The arrival of the collection in Brazil does not yet have a defined date.

Editor in chief

Editor in chief