Reebok announces Kerby Jean-Raymond from Pyer Moss as vice president of creative direction

Kerby, who had already collaborated with Reebok on two collections, will be the creative lead for the brand across all categories. The first products developed under the designer's direction will be launched starting in 2022.

“I appreciate this opportunity to strengthen the brand with new ideas, while also focusing on bringing a sense of social purpose to the work,” says Kerby.

“We are extremely excited about the impact he will have from a design and brand purpose perspective and for bringing his unique voice and direction more broadly,” says Matt O’Toole, president of Reebok.

The brand and the designer made the announcement through posts on Instagram.