Renner presents a collection signed by Raphael Pereira in partnership with Playstation.

A Renner was inspired by the universe of Playstation 5 to launch its first collection for the gamer public created entirely digitally. The collection was developed with the latest in industry 4.0 applied to fashion, using 3D tools and other innovative resources for the creation, modeling, and digital fitting of the products.

The pieces embody the concept and visual identity of Playstation 5; the creative process was done in collaboration with Raphael Pereira, a designer and stylist who has worked with many of the top rappers in Brazil.

The pieces, which start being sold today (07/12), consist of clothing for men, women, and children. In addition to Renner's e-commerce, the items will also be available in two physical stores in São Paulo (Shopping Center Norte and Morumbi Shopping).

This is Renner's first collaborative collection with a designer and the second developed entirely digitally. The brand used computer graphics applied to digital mannequins, based on scanning real bodies, so that the fitting could be analyzed and refined in detail. The fabrics, with all their richness in colors and textures, were also tested digitally with hyper-realistic simulations of wearability. All of this ensures greater accuracy in the final result of the pieces and minimizes the use of physical samples.