Rider opens its first physical store in São Paulo

With the aim of reinforcing brand values and being even closer to its consumer, Rider opens its first own store. Located in the Copan Building, an iconic construction in the city center of São Paulo, it is part of a pilot project for the brand to connect more with the consumer. The concept of the new space aims to bring Rider's news firsthand to the public.

At the inauguration, which took place yesterday (10/26), the store revealed the Rider Feat collection, featuring shoe models focused on valuing the hip hop culture, with elements like graffiti and showing how music and fashion relate, bringing a power of transformation.

The relationship between Rider and Copan has already been explained in the project series Original Rider Spaces Copan. The web series brought the inspiring story of the so-called “Makers of the Future”, showcasing each character's relationship with the Copan building, creativity, and sustainability. The chosen characters were creative residents who have a connection with the building: DJ KL Jay, presenter Caio Braz, and plastic artist and entrepreneur Rafael Sanches.

The first Rider store brings a unique shopping experience; the consumer can check out the brand's latest releases through a digital showcase. Additionally, a customization space will also be available within the space connected to the Rider R4 project, which aims to reduce impact and reinforce the brand's commitment to sustainability, a project developed in collaboration with Bergamotta Labs. There are plans for the project to expand to other states in the country; if successful, this will become a franchise.