Rider launches new NBA collection and opens pop-up at Guadalupe Store

A Rider has just released its new collection for 2017, inspired by one of the major sports leagues in the world, the NBA.
The new delivery now comes with a sweatshirt upper and the logos are made of a plastic material, different from what they usually use in their compositions. There will be six new models featuring different teams from those launched in the previous collection and a color palette that is more wintery.
Tomorrow, (06/05) the opening of the brand's first pop-up store will also take place at the Guadalupe Store. The setting will be immersive, resembling an NBA locker room from the 80s.
Check out the campaign photos below: