Sickhead Co. is the new bet in Brazilian streetwear.

Feb 19, 2016

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Founded in 2010 and operating in São Paulo, Sickhead Co. does not act based on a formed concept and leaves its definition to the discretion of the different viewpoints and opinions of each person who establishes a relationship with the brand. With its singular aesthetic, Sickhead promises to be the next big bet for national streetwear, bringing a dirty and heavy identity to a sphere where these characteristics had been absent until then.

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Assembly of gods around Jupiter's throne[/caption]


In its last capsule collection, titled 'New York City', the brand highlights the t-shirt 'Assembly of Gods', surrounded by a completely different aspect from what we have seen in the Brazilian scene. The lookbook showcases the piece, which incorporates a Renaissance painting overwhelmed by tags, and exalts a style true to classic streetwear, as well as mentioning the city of New York, the cradle of important brands and people in the history of the lifestyle to which Sickhead is involved.
The photos were taken through the lenses of portraitist Ivan Stamato, who framed well-known points of São Paulo, such as Avenida Paulista and Oscar Freire street, exploring the mix of urbanism and nature present in the city. The campaign also features a skate video that stays true to the VHS tapes produced in the mid-90s, once again manifesting the brand's old school style.
[youtube https://www.youtube.com/watch?v=tMW5nMWjtBw&w=1280&h=720]
Bringing on the label the motto "Made in the Streets", the brand earns its space by expressing street culture through pieces that exalt values such as graffiti and skateboarding, among others, for the audience involved in this lifestyle.

One of Sickhead Co.'s latest collections brought basketball jerseys, t-shirts and two models of raglan shirts, one cropped for women and another for men, featuring a lightweight fabric in shades of blue, in addition to the graphic 'All Rights Reserved' printed on each of the pieces.
The brand has shown concern from the beginning about the manufacturing processes of its clothing, showcasing a high-quality final product, made from 100% pre-shrunk cotton mesh.  You can find t-shirts with two different types of cuts: standard and slim fit, where both have a slightly longer length than usual.
Check out the photos below and make a stop at the online store  of the brand, where all products are at promotional prices.

 

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Editor in chief

Editor in chief