"Superlocal" is the theme of the new Winter/19 collection from NËPHËW.

The miner Nephew brings a call to reflect on local products and their appreciation through its new Winter/19 collection titled "SuperLocal."

The concept of the SuperLocal collection proposes encouragement of local consumption, not only from the city where the products are created but with a national perspective. The brand believes that Brazil lacks the proper appreciation for products from brands that foster the streetwear market in the country, although this is gradually changing.

The collection features a diverse range of ready-to-wear items with new sweat sets from the line in collaboration with the artist ZHI, crewnecks, t-shirts, jackets, overcoats, tailored pants, and socks. The items reflect trending colors, checks, rich chalk patterns, fabric diversification, and details with printed phrases that promote the theme of the collection.

"When buying, eating, consuming, investing, and having fun, support what is ours and is around you. In this way, you are contributing to job and income generation, stimulating the local economy, encouraging innovation and diversity, acquiring a product or service in the same way you desire. Start this trend and spread it among the people around you. From today, think before you consume and benefit your region and Brazil. Let’s take inspiration from the good examples that come from abroad and act locally to transform our reality" - Nephew Clothing.

The first batch of products from the collection can already be found on the website of Nephew and in its physical stores in Belo Horizonte(R. Sergipe, 1247 Savassi and R. Turmalina, 369 Prado) and in São Paulo(R. Augusta, 2471). The brand emphasizes that there will be other deliveries of the collection that will be launched during the winter season, between July and August.

Check out the campaign photos of SuperLocal below:

Production: Estúdio Bingo

Styling: Maria Cândida

Models: Cabaneco, Canito, and Samara (Mega Model MG)