"Tech the New Age": between the beautiful and the practical

Dec 19, 2024

For

In this editorial, the intersection between traditional fashion and techwear is explored. The visual narrative challenges the aesthetic and functional conventionalism of fashion, with “creatures” experimenting with silhouettes and textures. Inspired by the frenetic rhythm and chaos of big cities, the editorial proposes a reflection on unexpected beauty and the role of design.

In a philosophy that guides the creation of styling - “Form follows function and function follows beauty” - the proposal unfolds as a visual critique of traditionalism, emphasizing the contrast between the beautiful and the strange, suggesting that the context of each piece is what defines its aesthetic value. Here, Neoconcretism and Bauhaus ideology come to the forefront, breaking with rigid forms and seeking freedom of expression.

The model explores the scenery with movements that break visual conventions, creating challenging and innovative images. Each piece becomes a visual manifesto, affirming that style can — and should — balance personal expression and functionality.

The project is, above all, a critique and an affirmation that beauty does not need to be conventional and that functionality can coexist with aesthetic boldness. “Tech the New Age” reminds us that fashion is a tool for expression that transcends the simple act of dressing — it is a reflection of our constantly transforming needs and aspirations.