Umbro launches a collection with an eye on streetwear

Umbro is a brand of clothing, footwear, and sports equipment founded in 1924, in the small town of Wilmslow, England. Represented by the iconic double diamond, Umbro combines the heritage of sports tailoring invention with modern football culture in its DNA.

In a new language but without losing its essence, the brand announces its new collection by introducing Umbro Collections to the streetwear universe.

The delivery includes clothing pieces made from lightweight knits, viscose, and woven fabrics that perform with quality both in casual and sportswear; in addition to the apparel line, Umbro Collections brings to Brazil three new sneaker models.

Umbro Collections is divided into two lines, Badge and Diamond, both for all genders. The Badge references one of the brand's pillars: football. With a minimalist design, the idea is to represent the look of U4FC, Umbro's official football team. The Diamond, on the other hand, has a 90s aesthetic, with its striking colors and sports theme. Currently, the 90s style has made a comeback with new generations. While Brit Pop and Grime musically expressed the British lifestyle of the 90s, Umbro was considered an ambassador of the era's look.

The Umbro Collections will be available starting September 18 at 12:00 PM on the Umbro website (www.umbro.com.br) and in physical stores and e-commerce of the stores Your ID, Guadalupe, Fashion Closet in São Paulo/SP, Ramp in Brasília/DF, World Style in Assis/SP, Chloro in Blumenau/SC, Casa Azul in Rio de Janeiro/RJ, and Perfil in Belo Horizonte/MG.

The prices of the collection range from R$99.90 to R$499.90.