Your ID, New Balance and Mudo: Grey Days 2025

To mark Grey Days 2025, YOUR ID and New Balance have joined forces with visual artist Mudo in an unprecedented collaboration that proposes a new way to perceive the neutrality of the color gray. The proposal goes beyond aesthetics: it is an open invitation to creativity, self-expression, and re-signification. The result is an exclusive coloring book, with a limited print run, that celebrates gray as a starting point for infinite visual possibilities.

The action is inspired by the central concept of Grey Days — an annual tribute by New Balance to the color gray, considered one of the visual and symbolic pillars of the brand. Far from representing absence, gray here emerges as creative power. It is a foundation, it is balance, it is versatility. It is the space where all colors can be born, depending on the perspective and experience of the creator. This was the starting point for Mudo's work, known for his organic, expressive lines filled with personality.

The book, developed exclusively for this collaboration, brings together unprecedented illustrations that reflect both the artist's universe and the visual elements that mark New Balance's DNA. The proposal is simple and powerful: each blank and gray page invites the audience to transform what is neutral into something unique — with color, with stroke, with intention. More than a mere promotional action, the project proposes a genuine dialogue between urban art, fashion, and identity. By inviting the audience to color the pages and share the process, YOUR ID and New Balance position themselves as platforms for creative experimentation, stimulating conversations that extend beyond the final product.

In this context, Grey Days 2025 transforms into expression. The choice of the color gray is not accidental: it represents possibility, the middle ground between extremes, the freedom to go in any direction.

The launch of the book will take place on May 17, exclusively at the YOUR ID Pinheiros store in São Paulo. Distribution will be free and limited to one copy per person, while stocks last. But the initiative doesn't stop there: until May 27, the public will be able to participate in a special digital activation. This action will extend to social networks, where the audience can share their interpretations and creations on Instagram, tagging @youridstore and using the hashtag #youridgreydays2025. The best compositions will be evaluated by the project’s curatorial team — they will be awarded at the end of the month, celebrating the creative potential of the community.