Launched in 2014, NOTTHESAMO was born as

a media force dedicated to democratizing

knowledge about fashion, art, and culture.

Our mission has always been clear: to bring Brazilian youth

closer to the most relevant aesthetics, narratives, and expressions

of culture in the world - or what we

believe to be.

Over the years, we have built a unique community

formed by people passionate about fashion,

music, art, and design. More than just a vehicle,

NOTTHESAMO has become a space for exchange,

experimentation, and critical thought about the

movements that define our time — acting

as news media, audiovisual producer, creative

director of projects, and casting of content creators.

In 2024, we celebrate 10 years of our journey — a

decade marked by stories, encounters, and

collaborations that have helped redefine the way we

see and relate to contemporary culture.


Man with yellow hat
Man with yellow hat

Talk to us

The notthesamo is more than a fashion and culture organization — we are a living movement of transformation. Our essence lies in creating authentic connections between people, territories, and ideas that challenge norms and expand narratives. We act as a bridge between creativity and social impact, using fashion as a language and culture as a tool for expression and resistance.


If you share the desire to provoke real changes, collaborate on projects, or simply exchange ideas, we are here.


Let's build the new, together.

The notthesamo is more than a fashion and culture organization — we are a living movement of transformation. Our essence lies in creating authentic connections between people, territories, and ideas that challenge norms and expand narratives. We act as a bridge between creativity and social impact, using fashion as a language and culture as a tool for expression and resistance.


If you share the desire to provoke real changes, collaborate on projects, or simply exchange ideas, we are here.


Let's build the new, together.

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BUILT BY✴︎

BUILT BY✴︎