Launched in 2014, NOTTHESAMO was born as
a media force dedicated to democratizing
knowledge about fashion, art, and culture.
Our mission has always been clear: to bring Brazilian youth
closer to the most relevant aesthetics, narratives, and expressions
of culture in the world - or what we
believe to be.
Over the years, we have built a unique community
formed by people passionate about fashion,
music, art, and design. More than just a vehicle,
NOTTHESAMO has become a space for exchange,
experimentation, and critical thought about the
movements that define our time — acting
as news media, audiovisual producer, creative
director of projects, and casting of content creators.
In 2024, we celebrate 10 years of our journey — a
decade marked by stories, encounters, and
collaborations that have helped redefine the way we
see and relate to contemporary culture.
Talk to us
The notthesamo is more than a fashion and culture organization — we are a living movement of transformation. Our essence lies in creating authentic connections between people, territories, and ideas that challenge norms and expand narratives. We act as a bridge between creativity and social impact, using fashion as a language and culture as a tool for expression and resistance.
If you share the desire to provoke real changes, collaborate on projects, or simply exchange ideas, we are here.
Let's build the new, together.
