Launched in 2014, NOTTHESAMO was born as
a media force dedicated to democratizing
knowledge about fashion, art, and culture.
Our mission has always been clear: to bring Brazilian youth
closer to the most relevant aesthetics, narratives, and expressions
of culture in the world - or what we
believe to be.
Over the years, we have built a unique community
formed by people passionate about fashion,
music, art, and design. More than just a vehicle,
NOTTHESAMO has become a space for exchange,
experimentation, and critical thought about the
movements that define our time — acting
as news media, audiovisual producer, creative
director of projects, and casting of content creators.
In 2024, we celebrate 10 years of our journey — a
decade marked by stories, encounters, and
collaborations that have helped redefine the way we
see and relate to contemporary culture.
Launched in 2014, NOTTHESAMO was born as
a media force dedicated to democratizing
knowledge about fashion, art, and culture.
Our mission has always been clear: to bring Brazilian youth
closer to the most relevant aesthetics, narratives, and expressions
of culture in the world - or what we
believe to be.
Over the years, we have built a unique community
formed by people passionate about fashion,
music, art, and design. More than just a vehicle,
NOTTHESAMO has become a space for exchange,
experimentation, and critical thought about the
movements that define our time — acting
as news media, audiovisual producer, creative
director of projects, and casting of content creators.
In 2024, we celebrate 10 years of our journey — a
decade marked by stories, encounters, and
collaborations that have helped redefine the way we
see and relate to contemporary culture.
Launched in 2014, NOTTHESAMO was born as
a media force dedicated to democratizing
knowledge about fashion, art, and culture.
Our mission has always been clear: to bring Brazilian youth
closer to the most relevant aesthetics, narratives, and expressions
of culture in the world - or what we
believe to be.
Over the years, we have built a unique community
formed by people passionate about fashion,
music, art, and design. More than just a vehicle,
NOTTHESAMO has become a space for exchange,
experimentation, and critical thought about the
movements that define our time — acting
as news media, audiovisual producer, creative
director of projects, and casting of content creators.
In 2024, we celebrate 10 years of our journey — a
decade marked by stories, encounters, and
collaborations that have helped redefine the way we
see and relate to contemporary culture.
Talk to us
The notthesamo is more than a fashion and culture organization — we are a living movement of transformation. Our essence lies in creating authentic connections between people, territories, and ideas that challenge norms and expand narratives. We act as a bridge between creativity and social impact, using fashion as a language and culture as a tool for expression and resistance.
If you share the desire to provoke real changes, collaborate on projects, or simply exchange ideas, we are here.
Let's build the new, together.
The notthesamo is more than a fashion and culture organization — we are a living movement of transformation. Our essence lies in creating authentic connections between people, territories, and ideas that challenge norms and expand narratives. We act as a bridge between creativity and social impact, using fashion as a language and culture as a tool for expression and resistance.
If you share the desire to provoke real changes, collaborate on projects, or simply exchange ideas, we are here.
Let's build the new, together.
