OAKLEY CLAWS, 2025

OAKLEY CLAWS, 2025

CHALLENGE

CHALLENGE

From the past to the present, without losing the essence: To launch the Claws, a new exclusive silhouette from Brazil, Oakley challenged us to revisit its identity from the 90s/00s. Inspired by the culture and design of that era, we brought a campaign that connects nostalgia and innovation, keeping the brand's unique aesthetic alive.


From the past to the present, without losing the essence: To launch the Claws, a new exclusive silhouette from Brazil, Oakley challenged us to revisit its identity from the 90s/00s. Inspired by the culture and design of that era, we brought a campaign that connects nostalgia and innovation, keeping the brand's unique aesthetic alive.


Content

PERSPECTIVE

PERSPECTIVE

With this campaign, Oakley not only launches an exclusive product for Brazil but also strengthens its global presence. The Claws serve as a symbol of how the brand can revisit its legacy while still remaining relevant to new generations.


Content

SOLUTION

SOLUTION

To translate this aesthetic for modern times, we brought a visual concept inspired by materials and graphic formats of the era, combining photography and design that evoke Y2K culture, but with an updated perspective.


BUILT BY✴︎

BUILT BY✴︎

BUILT BY✴︎