To unite two brands with strong visual languages — PIET and Oakley — in a campaign that translates the meeting of fashion and performance, without giving up the urban aesthetics and lifestyle that both carry.
Content
The mission of NOTTHESAMO was to look at this collaboration with the care of someone who understands both sides: the sensitivity of fashion and the visual impact that Oakley carries in the collective imagination. We thought about everything from the concept to the faces that would represent all of this.
Content
We take care of everything: casting, directing, and production. We create images that blend power and lightness, with an energy that resonates with the street and at the same time with the future. Nothing forced — just identity.
