Content
We wanted the campaign to bring not only the new models but also the vibe of those who wear them. The choice of Paris as a backdrop, along with Rapha and Isa, helped convey this connection between style and city, highlighting the new colors Balance Gray and Comfort Brown.
Content
We created an editorial that values the versatility of monochrome models, with compositions that reflect the naturalness of urban everyday life. The direction sought to capture movement, attitude, and a visual identity that communicates with the essence of Rider, with the streets of Paris as the backdrop.
