ÖUS announces a model inspired by one of the most requested dishes by Brazilians, the PF

Apr 18, 2022

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For more refined palates, ÖUS, a Brazilian brand in operation since August 25, 2008, comes with a hot launch. A symbol of Brazilian culture, the "prato feito" (famous PF) is a success found in every corner of the country.

A standout PF is the "À la minuta," a dish that contains rice, beans, steak, French fries, egg, and lettuce salad with tomato. The term is more commonly used in the southern region of the country and has French origins ("À la minute" means “at every minute”).

Thinking about this traditional dish, ÖUS developed the BETS PRATO FEITO IMPERIAL, a special and limited edition. With different colors and textures, each part of the sneaker refers to an item from the dish composition, the internal lining refers to the traditional restaurant cloth, and the label on the tongue features the other items from the daily menu.

The new BETS was made of premium textured leather free of heavy metals, has an internal lining made of mesh made from recycled PET, and its sole is made from a blend of natural rubber through a process that virtually eliminates production waste, called Granular A+.

In a limited run from 36 to 44, the launch will take place on the brand's e-shop on April 20 and in the following stores:

Ã URBAN SHOP

.: Rua Gen. Jardim, 295 - Vila Buarque / São Paulo - SP, 01220-010

GUADALUPE STORE

.: Rua Três Rios, 126 - Bom Retiro, São Paulo - SP, 01123-000

.: Av. Bernardino de Campos, 173 - Paraíso - São Paulo - SP, 04004-040

MATRIZ AUGUSTA

.: R. Augusta, 2414 - Cerqueira César, São Paulo - SP, 01412-000

MKD SKATEBOARDING

.: R. Garibaldi, 511 - Centro, Ribeirão Preto - SP, 14010-170

NATURAL ONE MARINGÁ

.: Av. São Paulo, 1099 / loja 139 - Centro, Maringá - PR, 87013-931