Guadalupe Store, New Era, and Bellapan launch an exclusive collaboration today.

We are very used to seeing collaborations between brands in the streetwear market, but when it comes to a collaboration with a bakery, it is really something new that draws a lot of attention.

Bellapan is a well-known bakery in the Bom Retiro neighborhood, where the presence of Korean culture is quite visible, due to the presence of immigrants from South Korea. The bakery offers a typical bread from the Asian country, called "Bonpan," or 번빵. The delicacy is made with a coffee dough, topped with coffee cream and peanuts, and here in Brazil, it has been adapted to our taste with a cream cheese filling.

Thinking about all this, New Era and Guadalupe Store decided to create a collaboration, bringing a cap that on the front features the iconic "Bonpan" bread and the Guadalupe logo.

The launch happens today, 10/29, at BELLAPAN, which is located at Rua Prates, 563, in Bom Retiro. It starts at 3:00 PM and goes until 7:00 PM, with attractions being DJ Enri-Q and DJ Focka, in addition to a pocket show by the Korean rapper Samukera.

The cap will be sold exclusively at Guadalupe Store for R$179.90 each.