Guadalupe Store receives the latest colorway of the Rider Tie Dye Collection

Nov 29, 2019

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Rider presents, exclusively sold at the Guadalupe Store, the new colorway of the Tie Dye Collection.

After the launch of two capsules, one with the Lisergia mood, in more vibrant colors, and another named Minimal Psy, with more subdued and earthy tones, the brand comes with the third and final edition of this collection: Hyper Color. The Tie Dye technique creates a mood more streetwear than the others, in cool shades of turquoise and cyan, which contrast when meeting a neutral nude tone.

The Guadalupe Store was chosen to be the platform that will host the slide models (R86) and sandals (RX and Rnext) from the Rider Tie Dye Collection, which reflect the current social movement of counterculture, opposing the imperfections imposed by social networks, an inspiration for the creative process of this product.

The unexpected result reflected in the print of each pair brings the uniqueness so sought after by the store's patrons.

The Tie Dye Collection Hyper Color is available for sale on the e-commerce platform and in the physical stores of Guadalupe starting from 11/28.

Editor in chief

Editor in chief