Impie explores abandoned heritage in its new campaign

Impie presents the campaign for its new collection, photographed in an old abandoned mansion near downtown São Paulo with participation from the rapper Boli. The independent brand launched in 2015 brings in its DNA the breaking of traditional ideas often accepted by most people.

The S19C7 collection focuses on recurring themes from the 90s and 2000s. The delivery includes printed t-shirts, track pants and shorts made of taffeta, and backpacks, fanny packs, and wallets made of Cordura.

The prints feature everything from the reinterpreted brand logo with collegiate motifs or in the shape of lightning, to the unmistakable persona of Dipnlick, and the famous Heartgram, a blend of a heart and an inverted pentagram that symbolizes the balance between extremes, such as life and death or love and hate.

The first delivery of the collection will already be available for purchase on Impie’s e-commerce this week.