Lacoste launches Heritage Pack and exclusive Pop Up Store in São Paulo

A Lacoste celebrates its roots in sports and the authentic story of its sneakers, through the launch of the Heritage Pack on February 8th with the opening of its temporary store in partnership with Guadalupe Store.

The exclusivity of the project is not only due to the limited scale of products but also to its distribution restricted to only 16 points of sale worldwide, including the Pop Up Store in Guadalupe, São Paulo.

As the launch celebrates the authentic story of Lacoste sneakers, the starting point could only be the founder himself, René Lacoste. The first design pays homage to the classic sneaker developed by its founder in 1963. Full of elegance and sophistication, through an original Oxford construction, herringbone pattern on the surface, and vulcanized sole, the model reflects the true spirit of its creator.

The second sneaker of the collection refers to the performance icon of the '80s, the G80, which was used by many champions throughout its history.

 The last model called V-Ultra is a renewal of the original field silhouette from the 2000s, being a sturdier sneaker, but at the same time features enhanced technology for support and freedom of movement.
     

The Heritage Pack selection from Lacoste will be sold exclusively at the brand's Pop Up Store from February 8th to March 18th.