Louis Vuitton presents the Fall/Winter 25 collection by Pharrell and NIGO

With the union of creative directors Pharrell and NIGO, Louis Vuitton presents the new Pre-Fall 2025 collection. Developed based on an intersection of past and future, the brand celebrates streetwear, incorporating elegant and traditional LV symbols.

Inspired by the duo's relationship and their Japanese roots, the directors dove into the brand's archives and cultural universe, creating a dialogue between fashion and culture. The fashion show was a spectacle in itself, featuring a space designed with wood in the Cour Carrée of the Louvre, with showcases displaying cultural moments that connect the Maison and the vision of the creatives.

The essence of the duo infused in the pieces the memory of the 2000s, characterized by dandy elegance and adding to the men's line the ideas of streetwear and dandism; applying concepts and techniques composed of the aesthetics of workwear and sportswear. The collection brought nostalgic elements, including bomber jackets with floral details, hybrid parkas, and tailored pieces, transforming basic formats into something iconic.

The icons of Louis Vuitton were reinvented with Japanese patterns and codes, resulting in well-structured pieces with meaning. The Dandy Monogram appeared with embroidery, while the Damier drew inspiration from tea ceremonies alongside references to a chessboard, in denim, knit, and leather pieces. The Damoflage, on the other hand, was interpreted with reference to the cherry blossom, highlighted by textures that evoke Japanese refinement.

In addition, the bags from the collection celebrate the collaboration with exclusive patterns and historical aesthetics featuring three new models, such as the Damier Phriendship, inspired by the tea ceremony, layered with 3 different silhouettes of the duo's profile to represent the partnership. There is also the Speedy model created in leather, available in two versions, in yellow, green, and pink; with an additional exclusive edition in gold. The On the road bags were adapted with leather silhouettes and a biker look - inspired by the models released for the twenty-fifth anniversary of Louis Vuitton in Japan.

The LV ButterSoft sneakers are a model created inspired by the look of the 2000s, made of leather with a tongue that features Pharrell's face profile and is available in 50 colors. Additionally, boots and shoes are interpreted through the lens of the brand's dandism, with voluminous silhouettes and thick braids, along with a printed sandal that complements the collection.

Regarding accessories, the LV FROG sunglasses arrive to reaffirm their timelessness, featuring a checkered shape presented as an adaptation of the S-lock model by Louis Vuitton. Moreover, accessories such as crochet and velvet hats are presented with the LVERS and Dandy Monogram, while socks, scarves, ties, and bandanas stand out for their prints and style. Additionally, jewelry is presented as a complement to the line, among necklaces, bracelets, rings, and earrings, adorned with elements of the Monogram and personalized closures.

The current creative director of the brand, Pharrell, led the soundtrack of the show. Opening with “One-Winged Angel” from Final Fantasy VII, the presentation featured collaborations with Don Toliver, j-hope, The Weeknd, and Playboi Carti; creating a unique atmosphere that complemented the vibe of the show, all produced by Pharrell.