MCD and I Hate Flash present an editorial in the American desert

The brand MCD and the team from I Hate Flash traveled to the USA for the shoots of the brand's new campaign.

The chosen locations to develop the new work were the California desert and classic places in Los Angeles where the brand sought to showcase and find inspiration in gambling games and bring the essence of old school to the new campaign.

The campaign features the product line of the summer collection titled "Old School" where it shows its T-shirts with designs inspired by tattoos and fullprint patterns. Pants, shorts, and shirts complete the collection.

Check out the work from the MCD x I Hate Flash partnership below.

https://www.youtube.com/watch?v=vGLwnPo2kEQ