New Era and Evoke launch a new collaboration

In commemoration of the 100th anniversary of the world's largest headwear brand, New Era has joined forces with Evoke, a lifestyle brand from GO Eyewear, for a collaboration that reflects the passion for the fashion street style universe. The release includes two kits featuring the main classics from each label in exclusive and customized versions. 

The selected New Era caps included in the kits are the classic 9FORTY and the 9FIFTY with its legendary flat brim. The standout feature is the 9FORTY model with an adjustable curved Snapback that ensures a perfect fit with great comfort. Both will have the classic phrase “The Eyes Never Lie” applied on the front. 

Evoke brings customized versions of the Futurah sunglasses, a model that showcases a contemporary and futuristic design; and the EVK 25, a contemporary and unique reinterpretation of the classic aviator. Both accessories carry an extra personification of the New Era logo “flag” applied with laser on the external side of the left lens. With two different accessories, each brand presents a style solution to directly complement the audience's look. One of the kits will consist of Futurah sunglasses and a 9Fifty cap; and the other, EVK 25 sunglasses (aviator style) and a 9Forty A-Frame cap.