NOTTHESAMO x Umbro present the Editorial "Root"

In partnership with Umbro, NOTTHESAMO created an editorial titled "Raiz" to show the origin of football in Brazil and where the stars of the sport, who are globally recognized for their feats on the field, come from.
Founded in 1924 by Harold Humphreys in the United Kingdom, Umbro is a giant brand in the football scene. With great mixes between sports brands and current fashion labels, Umbro has partnered with OFF-WHITE and showcased all its originality in collaboration with Palace Skateboards.

The English brand was chosen by NOTTHESAMO to show the true essence of football, which goes beyond the great championships and stadiums spread around the world, and is born from the grassroots sport that inhabits the communities of many countries, serving as a form of hope and improvement of life for many young people.
The pieces used in the Raiz editorial are for sale at authorized Brazilian retailers of the brand.

https://vimeo.com/223544431