UMA X launches its new collection, called "Hybrids"

Jun 5, 2023

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At UMA X, the collaborative and genderless line of the UMA brand, this month unveils its new collection called "Hybrids." Composed of 15 pieces, the collection features deconstructed designs, combining different types of garments and fabrics in shades of white, black, and lead.

Sustainability is an essential element of this collection, reflecting the contemporary essence of UMA. The fabrics were chosen based on their sustainable properties, such as organic cotton poplin with a paper-like touch, certified recycled polyester technology fabric, and BCI cotton twill with the Eco Cycle Less Water seal, which ensures savings of up to 95% of water in finishing processes. In addition, the shirts feature recycled paper buttons.

The "Hybrids" collection explores the sophistication of tailoring, but in a unique way, with pieces such as a jacket that combines bomber and trucker styles into a single item, shirts and knits with jacket sleeves, and an oversized parka made of technology fabric, with hoodie and sleeves made of sweatshirt material.

For the launch campaign, NOTTHESAMO prepared an editorial captured by photographer André Iosolini. “As part of our essence, this drop aims to raise awareness among people to consume in a more eco-responsible way and to expand different audiences through genderless pieces," complements Raquel Davidowicz, designer.

The drop is already available on the brand's ecommerce and in stores in Rio de Janeiro and São Paulo, with delivery throughout Brazil.

Editor in chief

Editor in chief