adidas Home Of Classics is about telling stories

Oct 27, 2019

For

At the invitation of SneakersBR, we introduce our own narrative in the Supercourt, part of the adidas Home of Classics collection, filled with new and old classics from the three-stripe brand.

Every good collector knows that the history of a sneaker matters. The personal memories contained in a pair mean just as much as, or even more than, the storytelling behind a model or collection.

The signs of wear reflect the journey of the person who wore the sneakers and the path that was traveled. Even though they are a taboo, the crease, stains on the midsole, and all the other signs of wear carry personal meaning for each individual.

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The adidas Home of Classics brings a series of iconic silhouettes from the brand made with premium materials.

The Supercourt features an upper made of premium white leather, with beige suede details on the heel, toebox, and tongue, as well as a beige leather inner lining.

To celebrate the launch of the collection, a pop-up store was opened on Saturday (10/26) in partnership with Guadalupe Store. Inside the store, an exhibition of sneakers worn by Marcelo D2, Sain, Don Cesão, Pabllo Vittar, among others, stands out.

Every week, new sneakers will be displayed to show that adidas sneakers are made from the actions and stories of those who wear them. Files kept over seven decades of the brand will also be on display.

The Supercourt, Continental 80, and Superstar models will be available for anyone who wants to take them for a spin and create their own stories with the sneakers. To borrow an adidas Home of Classics, simply present an original identity document.