adidas returns to celebrate music and urban culture at one of the world's largest festivals

Feb 6, 2019

For

The three stripes will be present at Lollapalooza Brazil not just in the looks of the attendees this year. adidas will be one of the main sponsors of the festival happening in April, featuring an adidas Originals stage, launches, and unique experiences for the brand's fans.

“adidas is the sports brand most connected with urban youth culture, and music is a fundamental part of our strategy. Our participation in Lollapalooza reinforces the brand's presence in São Paulo and the connection with the creativity and authenticity that the festival represents,” says Felipe Savone, Senior Manager of Brand Communications at adidas in Brazil.

“We are very happy to have adidas participate in Lollapalooza Brazil 2019. The brand resonates well with the festival audience and we are eager and optimistic to add even more experiences to the event and to the Lolla fans, who seek diversity, sustainability, lifestyle, and quality music,” concludes Leonardo Duarte, commercial director of T4F, the company that produces Lollapalooza Brazil.

FRIDAY – 05/APR/2019

ARCTIC MONKEYS • TRIBALISTAS • SAM SMITH

TIËSTO • THE 1975 • MACKLEMORE • FOALS • KSHMR • ST. VINCENT

ZHU • PORTUGAL. THE MAN • FISHER • TROYE SIVAN • SCALENE

BRUNO BE • LOUD LUXURY • ELEKFANTZ • AUTORAMAS • DASHDOT

MAZ • THE FEVER 333 • MOLHO NEGRO

SATURDAY – 06/APR/2019

KINGS OF LEON • POST MALONE • LENNY KRAVITZ

STEVE AOKI • VINTAGE CULTURE • ODESZA • SNOW PATROL • BRING ME THE HORIZON

SILVA • CHEMICAL SURF • RASHID • KUNGS • JORJA SMITH • LANY

DUBDOGZ FEAT. VITOR KLEY • ILLUSIONIZE • JAIN • LINIKER AND THE CARAMELOWS

VALENTINO KHAN • GRYFFIN • LIU • CARNE DOCE • DUDA BEAT • CATAVENTO