Coach presents a short film with Michael B. Jordan, directed by Spike Lee

Coach announces the launch of "Words Matter", a short film directed by Spike Lee, starring the brand's men's line ambassador, actor/producer Michael B. Jordan.

Filmed in the desert surrounding Los Angeles, the short presents a strong poetic narrative that aligns with Coach's American values of inclusion, optimism, and courage. Emphasizing the importance of these concepts today, the film reinforces what the brand represents.

To create the film, Coach brings together Lee and Jordan, two unique talents known for challenging and redefining the landscape of American cinema. For the first time working together, the duo engaged in a selection of distinct words, presented in the film to advocate for a message that they both strongly believe in.

"Collaborating with the iconic Spike Lee on this short film for Coach was an inspiring experience," Jordan said. “Spike's artistry has moved the cultural scene for decades. I am proud of the powerful message of this film and to be working alongside a brand that cares about bringing this narrative into the world as much as I do.”

“I am honored to collaborate with giants in their respective fields, Michael B. Jordan and Coach," Lee said. “It was truly a magical day of work, filming in the desert. Enjoy.”

Watch the complete collaborative work below.

https://www.youtube.com/watch?v=dnxG_VQCFGk