Lacoste Eyewear presents new collection to Brazil

Lacoste Eyewear invited four digital influencers for the global campaign "Unexpected Meetings," in which they present films inspired by the diversity of the Lacoste community in Brazil.

The campaign arrives in Brazil through influencers Arthur Freixo, Stella Yeshua, Gustavo Foganoli, Ana Vitória Guarnieri and is set in a colorful and lively village, showcasing the glasses from the collection.

The films highlight exchanges that subtly address coexistence among people, alluding to "looking and seeing the other." The content emphasizes the complicity and identification that arise from the meeting of opposites.

The models from the collection that are part of the campaign pay tribute to the heritage and characteristic signature of the French brand with a casual and sporty style, characteristic of the Fashion Sport concept, which incorporate the timeless and unmistakable charm of Lacoste.

The launch is available on the Lacoste website.

A production by Outros Filmes 

With Stella Yeshua, Vitoria Guarnieri, Gustavo Foganoli, and Arthur Freixo. 

Director: Manoel Marques da Costa 

Executive Production: Leo Raw, Stefano Carta, and Manoel Marques da Costa 

Dir. Photo: André de Castro Souza 

1st Assistant Camera: Barbara Cavalcante Balhe 

2nd Assistant Camera: Gabriel Vitoriano 

Video Assist: Douglas Ribeiro 

Producer: Thiago Ayroza 

Production Assistant: Lucas Marchi 

Makeup: Débora Bitencourt 

Makeup Assistant: Gabriela Vieira