Levi's® Music Week arrives in Rio with a show by BK and a discussion on fashion, music, art, and customization.

How about an event with art, music, and fashion in Rio? The Levi’s® Music Week is a celebration with initiatives around the world in September, taking place at the IED-Rio - Istituto Europeo di Design, in Urca, on Saturday, September 21, with a democratic program that engages with pillars such as diversity, equality, inclusion, and sustainability.

Levi's® and music have always been intertwined, helping to define the brand's identity. As a value to be driven by the company, it is believed that it is important to convey what you believe through it. Levi's® Music Week celebrates the power of music to bring people together, unlock creativity, challenge perspectives, and transform culture.

A representative name of the national rap scene, rapper BK w ill perform during the event in a Levi’s® outfit customized by the neodesigner Marlon Santos, from the brand DNZL. Known for customizing pieces with strong messages and references from his own day-to-day life, the 22-year-old designer from São Gonçalo was invited to showcase his work. The customization enhances our connection with musical culture and allows partners to celebrate Levi's® style with authenticity.

This entire project involved students from the master's program in Fashion Marketing at IED-Rio, who helped conceive this Levi’s® Music Week, under the supervision of the course coordinator, Glaucia Neves. 

Marlon also won a scholarship for an extension at the design school, which is a partner of Levi’s®. He, BK, Lígia Parreira from the AfroCriadores collective, and all students involved in the conception of this edition of Levi’s® Music will also participate in one of the day's most anticipated attractions: a discussion where art, music, and representation are the focus, elevating the journey with the theme "fashion transforms."u0000

During the talk, there will be a presentation of the mini-documentary that tells the designer's story and shows all the stages of his creative process for this project, closely accompanied by Yamê Reis, coordinator of the master's program in Fashion Design, from IED-Rio.

Targeted at all audiences, the event has entry based on occupancy, and tickets will be provided to those who register on Sympla, the platform for event sales and registrations.

Levi’s® Music Week

Saturday, September 21, from 4 PM to 10 PM

IED-Rio (Avenida João Luís Alves 13, Urca, Rio de Janeiro - RJ)

Event subject to capacity.