New Balance combines the iconic style of the '90s with a touch of modernity in the launch of the 997R.

Aug 4, 2023

-

The new model of the brand's lifestyle line revives tradition in a reimagined and contemporary silhouette, with maximalist design and asymmetrical details.

Based on influences from the past and a look at the present, the 997R is an addition to the American brand's lifestyle footwear line. The sneaker is a reinterpretation of one of the classics from the 90s, with a refined and modern touch. Thus, it characterizes itself as part of the brand's "shifted" category.

The roots of this new model originate from the 997 family, which has been increasingly popular among fans and has existed for three decades in the international lifestyle scene. The tradition of the classic 997 is now present in the DNA of the 997R, which stands out for the "N" on the sides.

The collection features various color options, from the more classic ones, such as gray, to the bolder and vibrant ones, like yellow and red.

Thus, the 997R emerges as a versatile model, uniting tradition and the essence of New Balance with a modern and bold approach. The silhouette can complement more formal and elegant looks, but can also be part of everyday outfits, with casual and discreet styles.

The 997R is already available on the New Balance e-commerce, priced at R$ 799.99.

Editor in chief

Editor in chief