Nike and Tom Sachs stimulate creativity at home with an unprecedented methodology.

Apr 9, 2020

For

The contemporary artist Tom Sachs, best known for his elaborate recreations of various modern icons, all of them masterpieces of engineering and design, has been steadily increasing his portfolio of collaborations with Nike.

The partnership, which has already resulted in several models of futuristic sneakers and even an exploding poncho, this time has consolidated into an unprecedented online workshop to stimulate imagination and encourage creatives to
transform the tools they have at home into something entirely new.

https://www.youtube.com/watch?v=ioZX_pJz-Cc

Exploding poncho, collaboration between Tom Sachs and Nike.

The content follows NASA's methodology, I.S.R.U (an acronym in English for In Situ Resource), in which people can adapt to working in their spaces outside of studios while still remaining connected and innovative. Tom and his team's approach shows that it is possible to transform their concepts into creation, using only what is at hand (at home).

Collage Station

Here in Brazil, NOTTHESAMO was the exclusive channel for broadcasting the Nike x Tom Sachs content, each week focusing on a central theme that is deconstructed into three parts: “Theory,” “Practice,” and “Share.”

All content is posted on Tom Sachs' Instagram, while the platform nikecraft.com serves as a hub where the content prepared by Tom and his team is hosted, along with a virtual gallery showcasing works from followers selected by the artist.