New partnership of Puma with MTV arrives in Brazil

A Puma and MTV have just joined forces in a new collaboration inspired by the intersection of pop culture, sports fashion, and the reinvention of musical culture.

MTV revolutionized the entertainment industry by merging fashion and pop culture. Here, the channel was marked as the first segmented TV station in the country dedicated to the youth audience. The programming was hosted by VJs, who presented musical and cultural content at a time when the internet was just starting to gain popularity in Brazil.

This is the second time that the two giants have come together. In 2006, the brands launched the PUMA YO MTV Raps line, which featured classic PUMA models inspired by the hip hop of the 80s.

The collection showcases various clothing items, highlighting the new models of the RS-X sneakers. The new RS-X Tracks, a model that revives the RS (Running System) line created in the 80s, draws inspiration from the evolution of music in the digital age. The RS-X Tracks MTV Gradient Blaze and the RS-X Tracks MTV Bold come with exaggerated details and neon colors.

The new RS-X Tracks MTV are available for R$ 649.90 and can be found in stores Artwalk and YOUR ID.

Check out the promotional photos of the collaboration: