The classic joins pop in the new Levi’s X Hello Kitty collaboration

The most classic jeans brand of all time has just launched a collection in collaboration with Hello Kitty, from the Japanese Sanrio. The partnership celebrates the 45th anniversary of the character, an icon of pop culture around the world and loved by people of all ages.

The collection was developed with a streetwear aesthetic, quite familiar to the identity of Levi's. The union of both companies brought a variety of jeans, t-shirts, and hoodies, all themed with the kitten. The highlight is the Unbasic Hoodie, which features a graphic print of Hello Kitty and other characters hanging over the classic Levi's Batwing logo.

The Levi's x Hello Kitty collection is already available at Levi.com.br and in selected stores.

See below the pieces that make up the collection.