Reebok announces its partnership with rapper Future.

Reebok announced a creative partnership with one of the biggest names in hip hop today, Future.

The Atlanta singer is known for his style and his reference in the fashion universe, and he was the artist to quickly earn the title of “Album No. 1” three times in the last 50 years.

For this reason, Reebok Classic will be present at his upcoming tour, the “Summer Sixteen,” across the United States and Europe. His first performance after the announcement of the Reebok partnership was at the “Wireless Festival,” in London, where he wore the Instapump Fury Overbranded model.

The partnership may still yield a collaboration for early 2017, using the singer's favorite model.