Reebok x Awake NY launch their first collaboration in Brazil

A Reebok and the New York brand Awake NY launch their first capsule collection. Inspired by the aesthetics of the 90s and Reebok's sports heritage, the brands bring a new iteration of the iconic Instapump Fury to Brazil.

For Angelo Baque, founder of Awake NY, the collaboration reflects the importance of exchanging stories for new innovative creations. While Reebok explores its sports lifestyle and allows its space to be the center for executing great ideas, Awake brings the usual 90s aesthetics and the entire streetwear baggage of a brand that has captured the cultural spirit and sensitivity of New York since 2012.

The Reebok x Awake NY collection pays homage to the 90s and the entire streetwear and sports scene that emerged since then. The goal of the partnership is to celebrate the narratives that breathed life into Reebok's classic models, but also to maintain the minimalist silhouettes true to both brands – with new concepts, designers, and colors.

Reebok x Awake NY is available at Reebok.com.br for R$799.00. Available sizes range from 36 to 44.