Reserva launches a collaboration with Heinz and opens a concept store in RJ

The Reserve opened on December 4 a store dedicated exclusively to RSV+, its collaboration cell. The concept store is located in the heart of Ipanema, in Rio de Janeiro.

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Created in July 2018, RSV+ has been consolidating in the market with monthly collections in collaboration with national and international brands from various sectors. Among the collaborations are Amazon, Keith Haring, New Balance, UMBRO, NBA, and Bob Burnquist.

“In the beginning, we had the chance to meet and talk with inspiring and relevant brands and people. We can collaborate with the whole world, in any segment, forever.”

says Adriana Omena, director of RSV+.

To celebrate the opening of the store in Ipanema, RSV+ partnered with Heinz for yet another collaboration. The American brand is celebrating its 150th anniversary since its founding.

The line was inspired by the sauces that are Heinz's flagship products: ketchup and mustard. The products feature the colors of the sauces, as well as prints on shirts, t-shirts, and shorts that have the tomato as the central motif.

The collection also includes viscose linen shirts inspired by the universe of American diners, presented in red and yellow colors.

The RSV+ and Heinz collaboration is already available in the brand's physical stores and through the website of Reserva.