PUMA's Suede 50 in partnership with DJ Robert 'Bobbito' Garcia arrives in Brazil

A PUMA celebrates in 2018 the 50th anniversary of the most iconic sneaker in the brand's history, the Suede model. The classic emerged in 1968 and was a turning point both in sports and for culture. For the celebration, it created the #ForAllTime campaign, which will be marked by the union of great icons from music, fashion, and pop culture to present 50 unique versions of the sneaker.
 
Robert 'Bobbito' Garcia, one of the leading names in the New York street scene since the early 90s, signs a new collaboration in celebration of the 50 years of the PUMA Suede. DJ, basketball culture specialist, and streetwear connoisseur, Bobbito brings his authenticity and signature to the campaign.
 
The partnership features the classic look of the sneaker and comes in orange with white details and white with blue. The new Suede 50 Bobbito also features the DJ's signature printed on the heel, and the phrase ‘WHERE’D YOU GET THOSE’, embossed on its insole. The message refers to the name of the book that the artist released in 2003 about sneaker culture.
                                                                                                                             
The Suede 50 Bobbito will be available in women's and men's sizes at PUMA.com and at Artwalk, Guadalupe Store, Maze, Sense Skate, and Your ID stores starting this Thursday (14).
 
Check out the promotional photos of the launch: