VEJA Masterclass arrives in Brazil in October

The project — which promotes dialogues about fashion, the environment, and fair trade — has already taken place in cities in France, Germany, and the United States, and now arrives at the newly opened VEJA store in São Paulo. The initiative proposes informal discussions, panels, and direct exchanges of ideas and experiences with the brand's team and special guests, in open meetings that explore the intersection between fashion, supply chains, and social impact.

The masterclasses bring together educators, students, professionals, and curious individuals on topics such as ecological raw materials, fair trade, regenerative production chains, and the role of fashion in climate and social justice, showing how these subjects connect to VEJA's practices and pillars. The first Masterclass will be with Luciana Pereira, director of supply chains at VEJA, who will discuss the project behind the brand.

For the upcoming editions, the brand will delve into the particularities of its production chains, including native rubber from the Amazon, agroecological cotton from Brazil's semi-arid region, and recycled PET bottles collected in southern Minas Gerais.

The first Masterclass takes place on October 3rd at 10 AM. Participation is free, and those interested should reserve tickets via Eventbrite, which will be announced via stories from NOTTHESAMO and VEJA tomorrow (09/25) at 12 PM.