WORKING TITLE opens its new space in São Paulo

Aug 16, 2023

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Founded in 2018 by Thiago Paes, WORKING TITLE is a brand and concept store that offers a global experience through a specialized curation of national and international brands, as well as exclusive collaborations.

Located at Rua Bela Cintra, 1966, the space was designed by Studio Roca and features characteristics of brutalism, along with royal blue, a strong identity of the store. We chatted a bit with Thiago about the new flagship, its goals, and a little about what is to come.

"The space is a different reading of the other smaller space, an updated and larger version, where service to partners and customers is better."

"At the entrance, there is the WT Café, which is an extension of the store. The menu will be special with coffees and snacks. All of this is part of the store's curation itself, a communication from WT, starting from the packaging."

"The focus is to continue growing national brands and always supporting new brands that are entering the market. But, always looking at product quality above all. The goal is to provide opportunities for new designers, who usually do not have space to be in a nice place."

"The goal is also to grow with international brands, especially the smaller ones, that Brazilians do not have contact with and are already known abroad. Bringing to the space labels that make quality products and have a cool branding to be in touch with Brazilian customers."

"This week the Canadian brand Token will be launched. In January, the forecast is to launch 2 more international brands, which will be exclusive to WT in Brazil."